ATYPIK URBAN CONCEPT

Visual Sociology of Conformity and Urban Margins Switzerland, 2008

Produced in Switzerland in the late 2000s, the black-and-white series ATYPIK URBAN CONCEPT explores the ongoing tension between social conformity, urban integration, and individual marginality.

Through a meticulous sociological study of bodies, postures, and dress codes within the public sphere, this work documents how individuals negotiate their place in a structured environment.

Balancing accepted norms with quiet forms of resistance, the series paints a portrait of a highly regulated society where atypical presence becomes both a visual and political statement.

Designed as an urban intervention, the project was silkscreen-printed and displayed directly in the public space on municipal museum billboards throughout the city. The series gained widespread recognition and was featured in a month-long daily series by the Swiss newspaper 24 Heures, which published one portrait and story per day across 30 consecutive days.

Project supported and selected by the City of Lausanne, created by Estelle Yaluner, formerly knows under the name : Estelle Kromah