ATYPIC URBAN CONCEPT SWITZERLAND
Visual Sociology of Conformity and Urban Margins Switzerland, 2006
Produced in Switzerland in 2006, the analog black-and-white series :
ATYPIC URBAN CONCEPT SWITZERLAND explores the ongoing tension between social conformity, urban integration, and individual marginality.
Through a meticulous sociological study of bodies, postures, and dress codes within the public sphere, this work documents how individuals negotiate their place in a structured environment. Balancing accepted norms with quiet forms of resistance, the series paints a portrait of a highly regulated society where atypical presence becomes both a visual and political statement.
Designed as an urban intervention, the project was silkscreen-printed and displayed directly in the public space on municipal museum billboards throughout the city. The series gained widespread recognition and was featured in a month-long daily series by the Swiss newspaper 24 Heures, which published one portrait and story per day across 30 consecutive days.
Project supported and selected by the City of Lausanne, created by Estelle Yaluner, formerly known under the name : Estelle Kromah
SELECTED PRESS & MEDIA ARCHIVES
2006 — 24 Heures Newsstand Headline & Swiss Media
ATYPIC URBAN CONCEPT featured as a month-long daily series in the Swiss national newspaper 24 Heures (30 portraits and field notes published over 30 consecutive days, as announced by this original newsstand banner). The project received extensive coverage, feature stories, and reviews across various other Swiss daily newspapers and cultural publications. Lausanne, Switzerland.
[ Download full Press Archive ]
Atypic Urban Concept Switzerland 2006 (PDF)
“Thirty Lausanne originals become works of art”